The COVID-19 pandemic served as a powerful catalyst for growth in the global video service market, shifting user interest towards online platforms for watching video content over the Internet. According to Statista, an online platform, the number of video service users worldwide is expected to exceed 4.5 billion by 2027—a 15% increase compared to 2024—accounting for more than half of the global population. The United States and China remain the global leaders, together accounting for approximately two-thirds of the global video service market in recent years.
The Russian market is showing strong growth, with preliminary estimates demonstrating an increase of around 30% in 2025. Since 2022, key growth drivers have included investments in the original content, integration of video services into telecom operator ecosystems, and the active use of hybrid monetisation models.
The main challenges facing the Russian video service market continue to be rising production costs for high-quality original content and rivalry from pirate platforms.
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