How to Bring Together Law Firm Partners and Mass Media. FBK Legal at Pravo.ru Conference

FBK Legal’s Partner Alexander Ermolenko and HR Director Petr Geltishchev have spoken at the conference “Law Firm Marketing 7.0” arranged by Pravo.ru and the Russian Managers Association.

Within the framework of the session titled “How to Involve Lawyers and Partners in Marketing Activities” the speakers from FBK acted as opponents in the discussion over the complexity of that process.

Alexander Ermolenko described specific difficulties encountered by those trying to involve employees in media activities not directly connected with their routine business-related tasks. In contrast, Petr Geltishchev underlined that it is easy, beneficial and not time-consuming for lawyers to participate in marketing activities.